Synovate - The global market research company driven by curiosity

Reinventing Research with the World's Biggest Small Company


Welcome to the website of Synovate's New Zealand operations.

  
Click here for the latest bite-sized research for hungry minds:
Synovate's global media survey shows the internet edging out TV

Synovate's international website will provide you with the most comprehensive information about our international capabilities and ways we can help you.

This New Zealand website is being maintained so that our valued New Zealand clients can access information on our local staff, news, opinion pieces, events and newsletter.  Many local businesses will know Synovate's New Zealand operations better as Research Solutions, and details of Research Solutions' sale to Synovate are archived here.

Whether you are dealing with Synovate in New Zealand or elsewhere, we strive to help our clients meet the commercial challenges of the information age by constantly creating innovative ways of gathering facts, and turning that data into strategic business insights.

If there's no existing method of finding out what you need to know, we'll invent it. 
 
Synovate in a nutshell

  • Founded in 2003
  • No headquarters
  • 60+countries, growing through the aquisition of best-of-breed companies
  • 6,000+ staff*
  • 22,611 projects across the globe*
  • 27 million+ interviews worldwide*
  • 57,000 focus groups/ in depth interviews*
  • $720 million annual turnover*
    *as of December 2007

Company Values — The 3Is
Our company values consist of the 3Is. They underpin everything we do and stand for International, Integration and Innovation. But what does each one mean?
 
International
Being international is not the same as being global. We are a company built on borderless cooperation. Our structure fits wherever our people are based and fits the needs of clients wherever they are based.
 
Integration
Integration means our geographies, practices, industry verticals and teams work as one to power Synovate's growth. Our strength lies in involving and learning from each other.
 
Innovation
Innovation is about challenging the norm and stretching boundaries in order to create a more efficient and better quality business. It's not just about research techniques and big initiatives; innovation can come from anyone and anywhere within our business.