Synovate - The global market research company driven by curiosity

Bev Foden

 
Research Manager

Bev originates in the United Kingdom and qualified in Chemistry at Teesside Polytechnic.  She started her career as a process engineer for Procter & Gamble and quickly moved into both qualitative and quantitative research, where she worked as a product researcher in the male toiletries & skin care categories, working with brands such as Oil of Olay, Secret, and Boss.  

Bev then moved to Kraft foods and Reckitt Benckiser working on brands such as Veet, Dettol, Harpic, and Airwick. 

Immediately before moving to NZ Bev was the Marketing Research Manager at Pfizer Consumer Healthcare Europe, working on high profile brands such as Visine, Benadryl and Actifed. 

This experience working ‘client side’ gives Bev a special understanding of what those investing in market research require, and a unique ability to look after clients well, especially when this empathy is combined with her sunny demeanor!