The Synovate Data Processing Team

The unsung heroes of any market research company are the Data Processing staff, and at Synovate we are proud to have an eclectic and highly skilled group of university-trained mathematicians, statisticians and computer programmers.  Skilled in all our regularly used statistical techniques, this team is a crucial link in the research process.

As well as the ‘numbers people’, there is also the vital editing and coding team, who make sense of the hugely varying answers we get to open-ended questions, assigning order where none is apparent, and allowing us to efficiently and accurately understand exactly what our respondents are telling us.

Clockwiswe from top-left: Rochelle Sy, Wendy Stodart, Miki Tosovich, Jill Roke, Brendan Kerwick, Delzin Katki, Joanna Chang, Adrienne Krebs, Dilshad Manocheeri, Trish Cheng, Jerry Chen, Priya Hegde.