
Research Director
BA (Social Sciences)
Grant has been a qualitative specialist his entire research career, which started in 1996.
He came to Synovate from TNS, where he was the National Director of Qualitative Research.
Grant is a skilled interviewer and moderator, and has a special interest in more experiential methods such as accompanied shopping.
Grant has worked in almost all possible market categories during his career, and has worked for a wide range of clients such as The Warehouse, Mitre 10, Air New Zealand, Westpac, Tower Insurance, Cerebos Greggs and Auckland International Airport - to name but a few.