From New Zealand Marketing Magazine

Our insights and commentary in Marketing Magazine...

• Marketing in the Provinces (June 2009) (PDF FILE)

• Universal Truths - Marketing Magazine reports on Synovate's Jan Hofmeyr (March 2009) (PDF FILE)

• Cyber-Chatter - The Effect of Web 2.0 on Brands (February 2008) (PDF FILE)

• It's the People Stupid! Proprietary Research Techniques Exposed  (November 2007) (PDF FILE)
  

• Marketing's Dark Underbelly (August 2004)

• If I Ruled the World... (November 2003)

• Pithy Observations on Shampoo and Liquor (September 2003)

• Business Intelligence Smarts (July 2003)

• Giving the Direct-to-Consumer Audience Credit (April 2003)

• Bugs ‘n’ Sugar (March 2003)

• Make Mine a Short Black - Starbucks Anyone? (December 2002)

• America's Cup Sponsorship - Backlash Anyone? (October 2003)

• Meet Dave - The Media Planner’s Worst Nightmare? (June 2002)

• Biff the Buggers! Power Companies Swap Customers (April 2002)