National Operations Manager
BSc

Michelle came to Synovate from TNS NZ where she was an Analytical Director managing their Analytical and Coding division. 

As National Operations Manager at Synovate, Michelle is responsible for the strategic and operational management of the data collection and processing activities in New Zealand, including the efficiency and effectiveness of the services provided, skill development and quality of work.  Michelle drives the development and direction of the team and its systems infrastructure, as well as working ‘hands on’ to help manage client satisfaction and expectations.

Michelle has a passion for online research and played a major role in developing the online research arm of TNS NZ, best known through SmileCity, New Zealand’s largest online panel.  This has given Michelle a great understanding of the advantages of using correct well managed panels and how to avoid the pitfalls in using the wrong ones!   In 2005 this knowledge assisted Michelle in having a paper accepted for the MRS Conference and her co-presenting a paper on best practice panel design and management.

With over 14 years in market research, Michelle also has a broad understanding of the technical aspects of surveying across many other methodologies,  including CATI, face to face, and self-completion.