Synovate Marketing Commentary in the New Zealand Herald

From Synovate Research Director Jonathan Dodd.

• Reports of Newspapers' Death Greatly Exaggerated? (April 2010)
• Shell NZ - Don't swap the Scallop for the Paua shell just yet (March 2010)
• New Idea? Put it to the Panel (March 2010)
• Social Media: It Doesn't Pay to Ignore the Simple Things in Life (February 2010)
• The Big Day Out - A Great Money-Making Machine (January 2010)
• New Media Rewriting Marketing Theory (January 2010)
• A Quest for Authenticity this Christmas (December 2009)
• It's Not Always About the Money (November 2009)
• Lessons in Small Town Branding (October 2009)