Penny Turner at Synovate

BMS

Since joining Synovate in August 2002, Penny has been responsible for the design and management of a broad range of qualitative and quantitative research projects. From this experience, Penny is able to leverage a wide range of skills to ensure clients’ needs are meet throughout and at the conclusion of all projects.

Penny has worked with a range of clients including Ministry of Social Development, Ministry for Culture & Heritage, EventsCorp (part of Tourism WA), Office of Drug and Alcohol, Department of Education and Training (both part of the Government of Western Australia), WA Police Service, Verve Energy, Horizon Power, City of Mandurah, City of Stirling, The Sunday Times, Kmart, Strandbags, Goundrey Wines, BankWest, Australia Post and the Barking Gecko Theatre Company. By working with these and other clients, Penny has developed expertise in social research, event impact studies, branding, concept testing, customer tracking research, global wine marketing, corporate reputation research, and in the design and management of complex, multi-stage research projects.

Penny joined the Synovate team with five years market research experience in a variety of client-side positions in both the public and private sectors, including positions at the Department of Training (WA), Norwich Union Investment Funds (UK) and the Future Media Research Programme at London Business School (UK). These roles saw Penny involved in a variety of ad hoc and continuous research studies looking at training, new media, and investment products.

Penny holds a Bachelor of Business Studies (with honours) and a Master of Business Studies (with distinction) from Massey University in New Zealand, where her Master thesis focussed on the measurement of advertising audiences. Penny is accredited with the Australian Market and Social Research Society (AMSRS) as a Qualified Practicing Market Researcher (QPMR).

Penny is an active member in the market research industry through the New Zealand Market Research Society (NZMRS) and having presented papers at AMSRS and ANZMAC (Australia and New Zealand Marketing Academy) conferences. At the 2002 AMSRS national conference Penny won the George Camakaris Award for best “Young Researcher”. Her winning paper presented methods for making research more relevant to business decision-makers – a philosophy that she embraces in delivering practical solutions to her clients.