National Business Review picks up the Customer-Centric Intelligence Buzz
The “Inside Marketing” NBR column of May 2nd introduced “Customer-Centric Intelligence”, a significant evolution in business practice which has become major news overseas. Coincidentally, this was followed by the DMA’s annual marketing conference, in which almost all the speakers presented elements of the Customer-Centric Intelligence approach. As a result of this and other local interest, the National Business Review decided to run a ten-part series on Customer-Centric Intelligence, written by Synovate's staff Phil Edmondes-Rowe and Jonathan Dodd.
Archived Customer-Centric Intelligence articles can be found at the links below:
Week 1: Introduction: The Changing Consumer
Week 2: Who’s got Customer-Centric Intelligence and how are they getting their customer insights?
Week 3: Researching the Research
Week 4: Understanding the Business as much as the Consumer
Week 5: Digital Asset Management keeps all the bits in order
Week 6: Focus on just one basic attribute
Week 7: Getting Customer Feedback in the Delivery Channel
Week 8: Embedding PR into Management helps Customer-Focus
Week 9: Good HR will get Both Left and Right Brain Thinkers
Week 10: The Key to Good Customer-Centric Intelligence