Most of the following commendations were provided by Synovate (previously Research Solutions) clients for submissions that we have made for the Market Research Society Effectiveness Awards...
How attitudes actually translate into real behaviour has been the biggest breakthrough in our customer understanding - one achieved by Research Solutions methods and persistence. We haven’t always listened - but we always ended up paying the price if we thought our insight was more representative than theirs!
Putting the customer before the company is a tough path to pursue. Rewards and risks follow every step - I am glad we have Research Solutions keeping us on the path!
~ Ed Simms (GM International Airline); Air New Zealand
Our relationship with Research Solutions has been longstanding for a number of reasons, including their technical quality expertise, as well as their knowledge platform of our business and our sustained research programme
Research Solutions has always responded extremely well to challenges to be proactive, pragmatic and innovative, to help maximise our limited resources and get the most out of our information – turning information into intelligence.
~ Pat Murray (GM Operations); Public Trust
We have a strong business relationship with Research Solutions, and continue working with them because they go one step ahead, and offer their opinions and directions as opposed to just presenting research results.
ASB Bank has a high degree of trust in results presented by Research Solutions, at all levels of ASB Bank, due to their depth of experience with individual business units, their pro-activity and independence.
When managing market research, the relationship is made stronger by Research Solutions’ ability to provide tailored solutions from large scale, multi-stage methodologies to one-off small scale projects; they always provide fast turn-around on briefs and results; and their research reports are excellent.
~ Jonathan Symons (Chief Manager, Marketing); ASB BANK
This research project was extremely thorough and formed a solid platform from which Farmers could confidently set about developing a new brand identity. And, more importantly, it provided Farmers with invaluable insight into our customers’ needs and expectations when shopping in a department store.
As a result, not only do we have a highly visible new brand identity, but we have also developed a strategy to successfully reinvent the Farmers shopping experience. This project is ongoing, however we have a firm base to build from thanks to the work undertaken by Voice, and Research Solutions.
~ Nick Lowe (CEO) Farmers Trading Company Ltd
Freedom Air particularly valued the proactive nature in which Research Solutions addressed our initial problem regarding our existing research method. Research Solutions provided informative feedback on what was wrong with the existing in-house approach, followed by a proposed solution, giving us additional options to understand more about our customers, especially in regards to the Conversion Model.
Research Solutions' approach to developing a partnership with Freedom Air has been especially welcome, demonstrating a willingness to participate in planning sessions and staff conferences outside the direct research requirements. They have shown innovation and a willingness to adapt with the market conditions and Freedom Air's needs.
~ Rachel Gardiner, Sales & Marketing Manager, Freedom Air
The research, the researchers, and the professional attitude under which the research was conducted was reflected in the quality of the research produced. The results provided a lot more than expected and with the dedication shown from the research team we made drastic changes to our understanding of client need and focus.
In a day and age where resource and time is precious, research that gives that little bit extra and stretches beyond collection and reporting of data, will help you maintain cutting edge service.
Thanks Jonathan and Research Solutions.
~ Tim O’Loughlin (Former Product Manager);Roche Products (NZ) Ltd
Research Solutions has been really fabulous, every time I’ve called you to come in to present, you won’t just bring the data back like a phone book and say ‘here you go, there it is’, you will walk me through it, so I understand how you got to where you got to; I understand and am also satisfied that you were using the right people; which again validates the research and validates the decisions I need to make from that research.
I felt you gave great follow-up service when I asked you to come in and present to my commissioners – these were people who had never been in their positions before and were having to make really big decisions, and we had to base the decisions on the research you would bring back to us – and we felt happy about doing that with you.
~ Joanna Paul (former GM Programming & Production); Maori Television