A Glimmer of Hope for Newspapers?

Marketing Questions for
Shell NZ

New Media Rewriting
Marketing Theory

The Big Day Out -
Corporatised Rebellion?

More Reasons to Maintain Marketing During the Recession

From one of our global innovation and NPD specialists, an excellent article on how China is Reversing Innovation.

Don't forget the e-newsletter InFact that you can receive every month:

InFact

Recent headlines from InFact:

Synovate's
Global Media Survey

MasterCard WorldWide Index of Consumer Confidence

Check out ChangeAgent online, a wonderful miscellany of marketing and consumer articles.

We're Moving!

After 17 years in Highland Park we're moving to the bright lights of Penrose! Click here for the details.

Advertising Receptivity

Did you know that different types of consumers are more or less receptive to advertising in different types of media? 

Synovate has recently explored the issue of advertising receptivity, and has uncovered how New Zealanders really want to be advertised to – which media types work together, to reach and reinforce the same people, and which ones have more exclusive fans or followers.

Click here for details on how to learn more.

Taking Tracking Surveys Online

When ongoing research trackers make the inevitable shift from telephone to online interviewing, things change - including the answers you get.  But it's still worthwhile.

Click here to learn about such changes and your invitation to share your own experiences.

Wecome to our New Researchers

In recent weeks we've hired four talented young researchers with a top-notch range of experience and skills.  Welcome to Sue, Cherie, Joshua and Anna!

Synovate's monthly 'Consumer Corner' slot on TV3's ASB Business was fun while it lasted!

Comments on Bluebird's Doritos - blind-taste tests ignore brand power

Custom-Community Panels - the New Face of Research

Galina's leaving us! There comes a time in every researcher's life when the idea of "going client-side" is entertained. So Galina's leaving to become the new  'Manager of Market Research & Customer Insights' at the BNZ's Strategy & Operations division. Good luck and thanks for your great contribution to Synovate Galina - you will be missed.

Instead of studying a TVC in a focus group, the focus group became the TVC. Strange respondents though.

"Social Media for Business"

Synovate NZ's online guy Jonathan Dodd was interviewed by Radio NZ recently.
Click here for the MP3 file.

Liam Dann, Business Editor at the NZ Herald. Gossip, tips & wry humour.

Apple CEO Steve Jobs. Sometimes vain, always interesting.

Local Tango MD
Boyd Wason.