
The Newsletter of Synovate New Zealand	Volume 3 Issue 2 Wednesday 19 November 2008

The Best of the NBR's 'Inside Marketing' from Synovate columnist
Jonathan Dodd

Chat > Sup > Learn >> Invigorate!

Synovate's Director of MarketQuest, Neil Gains, recently came out from Shanghai to present on how market research can support innovation.

Click here for his presentation.

Other Synovate Publications

From Synovate's global team come the regular publications ChangeAgent and InFact.

Click below to learn how to get your copy of ChangeAgent, and to read the latest from InFact.

ChangeAgent

InFact

Welcome to the ninth issue of
"Usage, Attitude & Opinion"

Welcome to the ninth issue of our regular e-newsletter, brimming with news, commentary, and exclusive case studies.

You'll have received this newsletter as a client or other contact of Synovate (or of Research Solutions in the past), and we hope you find something of interest to you.

If you wish to opt out at any time, just click the link at the bottom of this page - but we do hope you'll stick around for an entertaining and informative read.

Regards - the Synovate team.

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Synovate wins big at the
Market Research Effectiveness Awards!

The 5th biennial NZ Market Research Effectiveness Awards were recently held at the Hilton Hotel. The awards are a major event in the market research and marketing industry, and drew entries from a large number and range of market research projects. Chief Judge (Professor Richard Brookes from the University of Auckland Business School) noted that this year’s entries were of a noticeably higher standard than in previous years.

This year Synovate New Zealand won more awards than any other company!

Details of these awards and the projects and people behind them follow below...

And click here for the feature article on these awards in NZ Marketing Magazine.

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Using the Four Powers to Survive the Recession

SUPERMARKET NEWS was launched this month, its goal to be an intelligent, timely, and newsworthy monthly magazine circulated to executive decision-makers throughout the grocery food industry.

Click here for Synovate's contribution -
Using the Four Powers to Survive the Recession

Three Things You Need to Know
about New Zealand Youth

We've spoken to 400 young New Zealanders and asked them the questions that so many want answered. Everything from 'what do you want to do when you grow up' to new media habits, alcohol, shopping, and leisure habits.

Three major segmentations were also uncovered - what are the three major mindsets you need to know?

Click here to learn more about this study.

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Synovate on TV

Debra Hall was recently interviewed on
TVNZ 7's newshour.

Click here to view her interview about loyalty schemes.

New thinking in
Qualitative Research

grant storry.jpg

Our qualitative expert Grant Storry recently attended Synovate's Asia-Pacific Advanced Qualitative Research Conference in Malaysia.

A summary of his discoveries can be found by clicking here.

Of course, such Powerpoint documents rarely do justice to the content, so feel welcome to contact Grant to discuss anything that piques your qualitative interests:
ph. 09-538-0500

Podcasts of Note:
BUY-ology from
Martin Lindstrom

One of the world's most respected marketing gurus has being using neuroscience to explain how marketing REALLY works in the brain. Download his recent fascinating interview with
Kim Hill here (MP3 format).

BUY-ology

YouTube Fun

Focus Group Revenge on the Graham Norton Show!

How NOT to test your product - Drambuie and Australian yobbos
don't mix!

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