Sue Cardwell

Research Manager 

MA Hons Psychology, University of St Andrews, 2002

Sue came to New Zealand from Europe in 2010, after managing a series of large, high-profile studies for Ipsos in London.

She is skilled at running complex international or high-sensitivity research, including dealing with Members of Parliament and top-level business people.

Sue has always maintained a research interest in B2B research and the Professional Services sector, with wide experience in brand loyalty and corporate reputation studies.