Synovate - The global market research company driven by curiosity

Tertiary Education Sector



Our experience researching the many issues facing the tertiary education sector is wide-ranging - from investigating various fees options through to advertising research, qualitiative branding research and investigating the very nature of young peoples' career-decision making.

Clients for whom we have recently researched such issues include Unitec and the University of Auckland Business School.

In past years we have also conducted similarly themed research for:

  • the Royal New Zealand Navy
  • the Royal New Zealand Air Force
  • the Waikato Institute of Technology ( Wintec)
  • Massey University
  • the Ministry of Education
  • the Open Polytechnic
  • the Auckland University of Technology (conducted when still AIT)

In late 2004 Research and Marketing Manager Jonathan Dodd also gave a well-received presentation at the BrightStar "Marketing to the Tertiary Sector" Conference.